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Logo no es marca, una marca es mucho más.
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La marca tiene como función articular la creación de un“
brand experience”.
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Esto consiste en hacer permeables los valores de la marca hacia sus audiencias, mediante la consistencia y gestión estratégica de su aplicación en aquellos soportes donde se interactúa con sus “fans”, ya sea online, en retail o simplemente en el leguaje verbal o la actitud.
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